Content Strategy, Implementation & Training Services
Developing an effective content marketing initiative starts with strategy and careful planning. If you need a little (or a lotta’) help in the planning department, or just need some help getting your DivvyHQ account set up properly and your team trained, the DivvyHQ Strategists are here to lend a hand.
Content Strategy – Pricing Available Upon Request
As you might have read previously, we were content strategists long before we were a software company. The DivvyHQ strategy team has developed a proprietary strategy process that has been proven with dozens of clients over the past few years. The process includes:
- Goal setting, KPIs & Metrics Identification
- Buyer profiling
- Messaging matrix development
- Marketing funnel development
- Distribution strategy development
- Editorial schedule development and integration within DivvyHQ
- Internal publishing process/team development
- Social media marketing/support recommendations
In-Person Implementation & Training – Starting at $2,500
We developed DivvyHQ to fit like a glove within your internal editorial and content marketing processes, but if you would like our help to get your whole team or organization on the same page, just say the word. Our implementation and training process includes:
- Client questionnaire (to give us context)
- Editorial team org chart worksheet
- Production workflow review
- In-person setup, including:
- DivvyHQ calendar setup
- DivvyHQ team member setup
- Taxonomies & metadata strategies
- In-person DivvyHQ training for your whole team that includes:
- Adding & parking new content
- Using status and workflow properly
- Best practices for using the Activity Feed
- Specific team workflow & process
- Account and calendar settings
- Team member roles and access levels
- Reporting & Auditing
Brody Dorland, our Chief Strategy Officer, spearheads our strategy division and will work with your team in person to help you get organized and make sure your content marketing efforts are firing on all cylinders.
